Social Media Tips for Your Business

Social media is a trend you cannot afford to ignore in your business. When starting to use this avenue of media, it can be a daunting task. Below is a checklist of to-do’s when starting your social media marketing.

Whether you personally do this or someone in your office does, a basic social media start-up checklist should look like this:

  • Go to and search for your firm. Witness the results and commit to improving your online presence.
  • Establish a custom (not template) website. Delete website pieces your clients don’t care about, such as financial calculators and stock market tickers. Focus your website on a personal bio/story, upcoming events, pictures of clients and staff, along with success stories on how you’ve helped other retirees.
  • Establish and maintain a Facebook profile—
  • Establish and maintain a LinkedIn profile—
  • Establish and maintain a Twitter account—
  • At every chance, ensure your website and social media profiles are easily accessible. Update your profile with relevant and credible information that is useful to your target market.

Stay focused.


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